Alessandro Carlaccini

(+39) 328.46.88.743 | [email protected]


Audience Engagement Strategist at Fondazione Scuola dei beni e delle attività culturali
Digital Agency
Rome, from July 2023
Communication and engagement specialist for “Dicolab. Cultura al digitale” educational system based on the training and improvement of digital skills plan PNRR Culture 4.0 Digital platforms and strategies for cultural heritage.
• Brand identity and management, content creation and management.
• CRM implementation and audience engagement plan.
• Digital PR, community engagement, ADV & media plan.
• Data tracking, monitoring, and analysis. Dicolab is promoted by the Ministry of Culture – Digital Library and curated and created by the Fondazione Scuola dei Beni e delle Scienze Culturali. 

Senior Digital Strategist at IQUII part of Be Group
Consultant Agency
January – July 2023
Planning and developing digital marketing strategies, content strategy, branded entertainment, and new-generation formats.

Advertising & Media Specialist at frog Italy part of Capgemini
Consultant Company
Rome, October 2020 – January 2023
• Media planning and strategy
• Identification of objectives and development of the advertising strategy;
• Development of media plans and strategies;
• Digital campaigns optimization and customer relationship.

Digital Marketing Manager at UNINETTUNO
Digital University
Rome, June 2018 – October 2020
•  Social Media strategy, content editing, campaign management
• Content strategy and editing
• Digital Media ADV Campaign strategy and management
• Data Analysis and report on Digital Marketing activities

Lecturer at Sweb
Training Centre
Rome, November 2018 – October 2020
• Trainer in digital media planning and social media strategy at postgraduate courses in social media marketing

Social Media Marketing Consultant at Pagine Sì!
Digital Agency
Terni, May 2017 – October 2020
Content management and online monitoring:
• Company Digital Communication and traffic analysis
• Content curation, and social media planning, conversion rates analysis
• Management of Facebook Advertising, Google Analytics, and Google MyBusiness.

Social Media Strategist at IdLab studio
Design Hub
Milan, March 2016 – May 2017
• Social Media plan and digital strategy for different projects such as: ilfuturoè.it (Fondazione Agnelli – Torino), (Fiera Milano) and Social Media Training for IAB / Fastweb digital Academy

Digital Project Manager at Monimbò
Fair Trade Organization
Perugia, February 2012 – April 2016
• Communication, information and educational activities for students, customers, and prospects
• Strategies to spread brand awareness on fair trade company Monimbò (, through web content, social media, and DEM

Communication Designer at Demetra
Cultural Organization
Terni, April 2007 – December 2013
• Graphic design, web design, DEM management, and fund raising for Nutrimenti project: art festival, workshop, and creative residency.


Talent Garden Innovation School
Growth Hacking Master
Marketing & Coding, 2020

Accademia Abadir | Design and Visual Arts
Master Relational Design
Design & Communities, 2015

Fondazione Fitzcarraldo
CRPC – Cultural Project Management
Marketing, cultural planning, fundraising, 2009

Università degli Studi di Torino
Arts, Entertainment, and Media Management
Graduated, 2007 – 2008
Art, Multimedia Production, Graphic Design

Università degli Studi di Perugia
Communication and Media Studies
Graduated, 2002 – 2003
Media studies, communication, sociology, contemporary history


Italian (Native proficiency)
English (Professional working proficiency)
French (Limited working proficiency)
Spanish (Limited working proficiency)


World Summit of Nobel Peace Laureates
November 2014 – December 2019
Volunteer in logistic and communication at Permanent Secretariat of the World Summit of Nobel Peace Laureates, social media coordinator and trainer

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